Unlimitail partners with in-Store Media to expand in-store Retail Media solutions in Carrefour Italy
Milan, January 9th, 2025 – Unlimitail, Carrefour’s exclusive global retail media partner, and Carrefour Italy are proud to announce the appointment of in-Store Media (iSM) to oversee retail media operations across Carrefour Italy’s stores.
Succeeding Dunnhumby, which has played a pivotal role in advancing Carrefour's POS media strategy in Italy over the past three years, in-Store Media will leverage its expertise in retail media and continue driving growth and innovation. This partnership will extend successful collaborations with in-Store Media, Carrefour and Unlimitail across other markets like Poland and Spain.
Starting in February, Carrefour Italy’s network will expand its advertising offer with traditional Point-of-Sale ads and new Digital-Out-of-Home (DOOH) formats, progressively rolled out by in-Store Media to enhance store media performance and help brands better connect with Italian shoppers.
These new opportunities reinforce Unlimitail’s omnichannel expertise in Italy, combining Onsite advertising on Carrefour’s website and app, Offsite advertising, couponing, and In-store activations. Leveraging Carrefour’s network of over a thousand stores, leadership in grocery e-commerce, and data from one of Italy’s largest loyalty programs, enabling precise and impactful campaigns across every touchpoint.
“In-store advertising is central in advertisers omnichannel strategies and holds weight in the shopper experience. That is why we have partnered with in-Store Media, a trusted collaborator delivering engaging solutions and strong results in Poland and Spain, to further amplify our impact in Italy” stated Alexis Marcombe, CEO of Unlimitail.
“We would like to extend our sincere thanks to Dunnhumby for their significant contribution to Carrefour’s media strategy in Italy” expressed Flora Leoni, Head of Retail Media and Data partnerships of Carrefour Italy. “Now looking ahead, we are pleased to partner with in-Store-Media, whose expertise will help us reinforce our collaboration with our brand partners.
“We are delighted to sign this agreement with Unlimitail and Carrefour Italy to help advertisers maximize the advertising opportunity offered by Carrefour stores in Italy. With over 25 years of experience developing Retail Media solutions, our presence in 9 countries, and our service to more than 1600 advertisers, we believe we can guarantee high-quality service based on innovation and operational excellence” added Fernando de Vicente, CEO de in-Store Media.
About in-Store Media:
The Spanish multinational, founded in 1998, is now a global leader in the development of the Retail Media sector. in-Store Media operates in nine countries, including Italy. Other countries include Spain, France, Portugal, Chile, Mexico, Argentina, Poland, and the Philippines, leading the sector in all of them with partnerships with major retailers and brands in each market.
Currently, in-Store Media manages 330 shopping centers, 1,500 hypermarkets, 6,000 supermarkets, 60 pharmacies, and 92 department stores worldwide.
For more information about in-Store Media, visit in-Store Media | Revolucionamos el Retail Media Omnicanal
in-Store Media communication department: info.italy@in-storemedia.com
About Unlimitail
Unlimitail is an international retail media structure offering brands and retailers the opportunity to deploy their retail media strategies in a simplified, unified and optimised way. It enables a better understanding of consumers, the activation of targeted and omnichannel marketing campaigns, as well as end-to-end measurement of the effectiveness of these campaigns, from increased visibility to increased sales. The company stands out in the market today thanks to its cutting-edge Epsilon Retail Media advertising technology suite, which unifies onsite and offsite, and also thanks to its global reach and the quality of its data, accumulating more than 2 billion monthly page views and covering more than 160 million addressable customers worldwide.
Unlimitail Communications Department: communication@unlimitail.com
About
About Carrefour Italy:
Carrefour Italia operates in the large-scale retail sector in Italy with a multi-format network of around 1,200 stores, of which around 900 are franchised, as well as with online shopping services and an omnichannel approach that is constantly developing. Present in Italy since 1972, the company is a franchising leader in large-scale distribution, driven by a full focus on the customer and a constant propensity for innovation. Committed to enhancing Made in Italy agri-food, it has been part of Filiera Italia since 2021 and in 2023 it favored the export of Italian products to the world for about 1.15 billion euros. With the aim of promoting the food transition for all, it carries out the "Act For Food" program every day, to offer quality nutrition at affordable prices and since 2023 it has become a Benefit Corporation. It employs more than 10,000 people in its direct network of stores, in addition to about 8,000 employees in franchised stores. In 2024, it was awarded the Top Employer award for the seventh consecutive year
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