C10 Strengthens Its Digital Strategy with the Launch of C10 Ads, an Innovative B2B Retail Media Platform Powered by Unlimitail
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Paris, April 18th, 2025 – As the hospitality sector (CHR) undergoes a digital transformation, C10, the leading French beverage distributor for cafés, hotels, and restaurants, announces the launch of C10 Ads, its own integrated B2B retail media platform. Developed in partnership with Unlimitail, this new initiative represents a major step forward in B2B advertising by giving brands privileged access to a qualified audience, right at the heart of the purchasing journey.
A Platform Integrated into 57 C10 Member Ordering Portals
Powered by Epsilon Retail Media technology, operated by Unlimitail, C10 Ads offers a unique advantage: direct integration with the 57 e-commerce portals used daily by thousands of CHR professionals. Brands can now activate their advertising campaigns precisely when café, hotel, and restaurant owners are placing their orders.
At launch, the advertising offering already includes a broad range of cutting-edge, seamlessly integrated shopper marketing solutions:
- Sponsored products within the ordering flow
- Targeted banners based on customer segments
- Data-driven campaigns, personalized using purchase history and ordering habits of each establishment
A platform already tested and approved
Initially rolled out to several partner brands, the platform has already demonstrated strong results in terms of visibility and engagement. It provides advertisers with direct impact measurement and finely tailored messaging in a space that remains largely untapped for advertising.
“With C10 Ads, we're reinventing B2B advertising in the hospitality sector. Our platform gives advertisers direct, privileged access to business owners, right at the moment they make purchasing decisions. It’s a unique opportunity for visibility and influence,” says Guillaume de Marcellus, Managing Director of C10.
With this launch, C10 becomes a pioneering player in B2B retail media for the hospitality industry. The distributor joins a growing ecosystem of B2B companies using Epsilon Retail Media technology, also adopted by TDSynnex across more than 20 markets and by ManoMano, also operated by Unlimitail.
“C10 Ads isn’t just an ad network. It’s a strategic tool that’s transforming how brands connect with CHR professionals—while creating value for our entire network,” adds Camille Delettrez, C10’s Marketing Director.
“Through this partnership, we share a common goal: to make B2B retail media a new industry standard and offer brands unmatched advertising performance—right where it was previously hard to reach,” concludes Thibault Hennion, COO of Unlimitail.
About Unlimitail
Unlimitail is an international retail media structure offering brands and retailers the opportunity to deploy their retail media strategies in a simplified, unified and optimised way. It enables a better understanding of consumers, the activation of targeted and omnichannel marketing campaigns, as well as end-to-end measurement of the effectiveness of these campaigns, from increased visibility to increased sales. The company stands out in the market today thanks to its cutting-edge Epsilon Retail Media advertising technology suite, which unifies onsite and offsite, and also thanks to its global reach and the quality of its data, accumulating more than 2 billion monthly page views and covering more than 160 million addressable customers worldwide.
Unlimitail Communications Department: communication@unlimitail.com
About
C10
C10 is a network of wholesale beverage distributors operating in the French out-of-home market.Our mission is to advise, support, and assist our CHR (Cafés, Hotels, Restaurants) clients in their daily operations, and of course, to offer each of them a personalized service where human connection is essential.
Contact Presse Agence BPA: Caroline Stum- caroline@agence-bpa.com
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