Retail Media Decoded #1
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Retail media is booming, but industry standards remain unclear. While many brands invest in digital activations, few have visibility into how their performance compares across the market.
With access to vast amounts of retailer data, Unlimitail provides an exclusive benchmark to help advertisers position themselves and optimize their retail media investments.
Based on the analysis of more than 60 e-commerce ecosystems part of the Unlimitail alliance, and tens of thousands of campaigns, this study offers key insights into what a retailers’ Retail Media performance should look like.
This is the first of a series which highlights how brands allocate budgets, the impact of omnichannel strategies, and the effectiveness of different ad placements.
Stay tuned for the upcoming studies.
About Unlimitail
Unlimitail is an international retail media structure offering brands and retailers the opportunity to deploy their retail media strategies in a simplified, unified and optimised way. It enables a better understanding of consumers, the activation of targeted and omnichannel marketing campaigns, as well as end-to-end measurement of the effectiveness of these campaigns, from increased visibility to increased sales. The company stands out in the market today thanks to its cutting-edge Epsilon Retail Media advertising technology suite, which unifies onsite and offsite, and also thanks to its global reach and the quality of its data, accumulating more than 2 billion monthly page views and covering more than 160 million addressable customers worldwide.
Unlimitail Communications Department: communication@unlimitail.com
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