MyOrigines entrusts Unlimitail with the full commercialization of its Retail Media inventory and Data Sharing offer
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Paris, March 27, 2025 – Following the launch of its Onsite and Offsite Retail Media program at the end of 2023 in partnership with Unlimitail, MyOrigines is taking a major step forward by entrusting Unlimitail with the exclusive commercialization of its advertising inventory and Data Sharing platform.
With the objective of accelerating its business growth, MyOrigines is leveraging Unlimitail’s expertise — a leading player in the Retail Media space — to maximize the effectiveness of its advertising model. By outsourcing both the commercialization and the operational management of its Retail Media solutions to a specialist, MyOrigines is adopting a proven, data-driven approach, enabling the program to scale and revenues to grow.
Thanks to this strengthened partnership, brands now benefit from Unlimitail’s dedicated support teams for campaign execution and impact measurement through Data Sharing capabilities.
As an early adopter of Epsilon Retail Media — Unlimitail’s cutting-edge technology — MyOrigines continues to innovate, aiming to provide brands with ever more effective and integrated Retail Media solutions.
Vincent Mercier, Head of Customer Experience Marketing at MyOrigines, stated: “This partnership with Unlimitail marks a key milestone for MyOrigines. By relying on the expertise of a recognized industry leader, we can focus entirely on our core mission : building a high-performance Retail Media offering that meets the needs of our brand partners, while continuing to develop our e-commerce activity. This collaboration gives us access to expert, optimized management of our advertising inventory, allowing us to scale faster and offer brands a smooth, turnkey solution for their campaigns.”
Vanessa Fossier, VP of Client Development at Unlimitail, added: “We are delighted to see our partnership with MyOrigines enter this next phase. This strengthened collaboration is a clear vote of confidence and highlights our ability to deliver value for MyOrigines and its partners. By centralizing the commercialization of their Retail Media solutions with Unlimitail, MyOrigines is tapping into the power of our alliance to accelerate their growth and expand their Retail Media program more rapidly.”
About Unlimitail
Unlimitail is an international retail media structure offering brands and retailers the opportunity to deploy their retail media strategies in a simplified, unified and optimised way. It enables a better understanding of consumers, the activation of targeted and omnichannel marketing campaigns, as well as end-to-end measurement of the effectiveness of these campaigns, from increased visibility to increased sales. The company stands out in the market today thanks to its cutting-edge Epsilon Retail Media advertising technology suite, which unifies onsite and offsite, and also thanks to its global reach and the quality of its data, accumulating more than 2 billion monthly page views and covering more than 160 million addressable customers worldwide.
Unlimitail Communications Department: communication@unlimitail.com
About
MyOrigines
About MyOrigines: Since 2010, MyOrigines has been a go-to destination for iconic and niche beauty brands. The platform offers over 400 brands and 25,000 products across fragrance, skincare, makeup, haircare, and health & wellness. From ultra-premium to emerging and accessible brands, my-origines.com caters to all beauty needs.
With nearly 1.5 million customers and a presence in 26 countries, MyOrigines continues to grow as a leading beauty e-retailer in Europe and beyond.
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