Unlimitail and Atacadão inaugurate model store in retail media with over 200m² of screens
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São Paulo, april 2025 – Unlimitail announces the implementation of the first massive digital screen project in the Atacadão store, located at Shopping Bangu, in Rio de Janeiro.
The brand installed 32 screens at the end of the gondolas, six aerial banners and a refrigerator screen, all featuring modern and innovative structures that enhanced the entire customer journey within the store. The project features 200m² of screen and displays synchronized films on all screens, ensuring that brands are visible in the store.
“We have high expectations for this innovative project, as we see this action as an opportunity to further expand the presence of retail media in Brazil. Every detail has been carefully planned to offer a differentiated, attractive and engaging experience, while directly contributing to customer loyalty. Furthermore, it reinforces our commitment to creating impactful and highly effective formats for brands that want to connect with the public in a relevant way within the point of sale,” says Cyril Marchal, CEO of Unlimitail LATAM.
Retail media continues to grow in the retail sector and provides significant advantages for brands at physical and digital points of sale, especially when it comes to generating new business, increasing sales and greater interaction with customers.
“The inauguration of the new Atacadão store in Bangu represents an important step in the evolution of the shopping experience for our customers. The integration of LED panels and other digital solutions reinforces our commitment to offering a dynamic, intuitive and even more attractive environment. With impactful and targeted visual communication, we are able to highlight offers and products strategically, creating a more seamless and captivating journey through the store” highlights Marco Oliveira, CEO of Atacadão.
The company's strategy focuses on creating a dynamic environment, where visual communication and brand activations generate impact and engagement at the point of sale.
About Unlimitail
Unlimitail is an international retail media structure offering brands and retailers the opportunity to deploy their retail media strategies in a simplified, unified and optimised way. It enables a better understanding of consumers, the activation of targeted and omnichannel marketing campaigns, as well as end-to-end measurement of the effectiveness of these campaigns, from increased visibility to increased sales. The company stands out in the market today thanks to its cutting-edge Epsilon Retail Media advertising technology suite, which unifies onsite and offsite, and also thanks to its global reach and the quality of its data, accumulating more than 2 billion monthly page views and covering more than 160 million addressable customers worldwide.
Unlimitail Communications Department: communication@unlimitail.com
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