Unlimitail Celebrates Its First Anniversary with Now 28 Retail Partners at its side

Paris, June 19 2024 – Unlimitail celebrates its first anniversary, marking a year of significant achievements since its official launch at the 2023 edition of Vivatech by Alexandre Bompard and Arthur Sadoun, respective CEOs of Carrefour and Publicis.

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A year ago, Unlimitail announced it was supported by 13 partners, an initial network that has more than doubled to reach 28 retailers, one-third of which are outside the countries of the Carrefour group. This expansion has extended to new geographies such as Greece, the United Kingdom, the Czech Republic, Sweden, and Portugal.

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Carrefour integrated the unified Onsite and Offsite solutions of Epsilon Retail Media across all its geographies in record time, launching its first campaigns in the first week of January.

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Today, the Unlimitail ecosystem reaches nearly 160 million cardholders or logged-in consumers and generates more than 2 billion monthly page views, covering all sectors of e-commerce and aiming to become the leading player in European marketplaces.

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To push Retail Media capabilities even further, Unlimitail innovates and regularly enriches its activation catalog. Recent examples include the use of Carrefour data activated offsite on YouTube, segmented TV, or Replay with broadcasters M6, FTV, and Altice Media Ads, as well as in the press with Le Figaro.

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Since January, the attractiveness of the offer to advertisers has been growing steadily. More than 1,000 of them, including most of the top 100 CPG companies, are collaborating with Unlimitail, having already launched over 17,000 campaigns, just on onsite.

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This feat has been made possible by the continuous recruitment of highly skilled employees, reaching 150 worldwide today.

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Another market-anticipated advancement is the launch of the self-service feature on Carrefour.fr a few weeks ago, allowing advertisers and agencies to manage their own campaigns, with more than 300 already launched via this new functionality. A suite of self-service reporting and analysis tools for clients' onsite campaigns has also been developed.

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Since January, commercial performance has demonstrated the strength of the offer and the expertise of the teams managing the campaigns. In just a few months, Unlimitail has already surpassed the 2023 daily delivery record on Carrefour France.

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This is an exceptional performance for an activity integrated less than 6 months ago.

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“We are extremely proud of the progress made in one year, already becoming the independent leader in retail media in Europe,” said Alexis Marcombe, CEO of Unlimitail.

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“I would like to warmly thank our teams, our retail partners, and the brands that have trusted us. Their support and commitment have been essential to our success, and these early results reinforce our ambition to continue innovating and growing in Western Europe, Brazil, and Argentina.”

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“This first year has been marked by crucial milestones in the development of our company,” added Thibault Hennion, COO of Unlimitail. “We have demonstrated our ability to quickly integrate new partners and provide them with the support and guidance to achieve their Retail Media ambitions. The coming years promise to be even more exciting.”

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