Unlimitail and TF1+ revolutionize promotional advertising by using Carrefour's data
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Unlimitail and TF1 PUB unveil a new promotional campaign solution following their recent partnership leveraging Carrefour’s data for segmented TV.
After the launch of the partnership around Carrefour’s data for segmented TV last month, Unlimitail and TF1 PUB are announcing a new initiative for promotional campaigns.
In a market where promotion regulation is key, this new solution, commercialized by Unlimitail, offers brands a strategic alternative: to broadcast their video promotions to Carrefour customers on the premium inventory of the TF1+ platform.
The quality of distribution guaranteed by the TF1+ ecosystem allows advertisers to reach a large, attentive, and engaged audience in a premium and secure environment.
With a catalog of 25,000 hours of diverse content, ranging from entertainment to news, TF1+ already attracts more than 33 million unique streamers every month since its launch, which is equivalent to one in two French people.
To maximize the effectiveness of the solution, brands will leverage transactional data from Carrefour’s 14 million loyalty card holders to build affinity and behavioral targeting. This will allow them to address segments based on product category consumption or promotion-seeking shoppers, who are most likely to be attracted by the promotions offered.
This collaboration reaffirms the ambition of Unlimitail and TF1 PUB to innovate in retail media. The solution provides brands with more targeted and effective tools, while offering new business opportunities to TF1’s advertising division in a fast-growing retail data market.
Alexis Marcombe, CEO of Unlimitail, adds: “At Unlimitail, we are transforming retail media into a growth driver for brands. This new solution combines the precision of Carrefour’s data with the power of TF1+, offering advertisers a unique opportunity to highlight their promotions across all screens, in a premium and secure environment.”
Laurent Bliaut, Deputy General Manager of Marketing and Data at TF1 PUB, adds: “Retail data is more than ever a key issue for brands seeking ROI. Thanks to this strengthened partnership, Unlimitail’s advertisers will now have the opportunity to benefit from TF1+’s powerful and engaging advertising platform to run their promotional campaigns. With this new commercial offer in the streaming market, TF1 PUB strengthens its position as a major player in retail media.”
About Unlimitail
Unlimitail is an international retail media structure offering brands and retailers the opportunity to deploy their retail media strategies in a simplified, unified and optimised way. It enables a better understanding of consumers, the activation of targeted and omnichannel marketing campaigns, as well as end-to-end measurement of the effectiveness of these campaigns, from increased visibility to increased sales. The company stands out in the market today thanks to its cutting-edge Epsilon Retail Media advertising technology suite, which unifies onsite and offsite, and also thanks to its global reach and the quality of its data, accumulating more than 2 billion monthly page views and covering more than 160 million addressable customers worldwide.
Unlimitail Communications Department: communication@unlimitail.com
About
About TF1 Pub: This partnership strengthens TF1 Pub’s strategy, positioning it today as both a partner and a key player in the retail media sector. Already collaborating with 9 retail brands, TF1 Pub aims to offer advertisers increasingly targeted and qualified advertising. Now, more than 500 retail segments are available for activation in streaming, and over 350 retail data segments are available in segmented TV for its clients.
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