Unlimitail unveils new Retail Media opportunities on Carrefour.be and TikTok

Brussels, November 4 – Nearly a year ago, Unlimitail, Carrefour’s exclusive media partner, launched its first campaign in Belgium. Since then, this retail media alliance has grown significantly, with more than 288 ad campaigns executed across the country for 125 brands from various sectors, ranging from food to electronics. These activations have enabled advertisers to reach millions of consumers through innovative and native formats, both on the Carrefour Belgium app, in-store, and via audience extension solutions.

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Thibault Hennion, COO of Unlimitail, says: "Our alliance with Carrefour has demonstrated the power of retail media to engage audiences and generate tangible results for brands. The performance of this first year confirms the unique opportunity retail media offers in Belgium. "

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New Onsite Opportunities within the Carrefour Ecosystem

Building on the success of advertising placements within the Carrefour Belgium app, Unlimitail is expanding its offer by providing brands with new ad spaces at the core of Carrefour.be, newly optimized for enhanced performance.

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To maximize reach and cover the full conversion funnel, campaigns are displayed simultaneously on both the website and the app, through Display or Sponsored Product formats, with unified result measurement. With two-thirds of visits happening on the app and 80% of purchases completed on the website, the Carrefour ecosystem represents a powerful opportunity for brands to drive both brand awareness and conversions.

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Pierre Jacquemin, Sales Director of Unlimitail Belgium states: "The launch of our offer on Carrefour.be was a strategic step eagerly awaited by our clients. We are thrilled to provide them with this essential growth lever."

A New Partnership with TikTok to Amplify Unlimitail’s Audience Extension Offer

In parallel, Unlimitail has partnered with TikTok to enhance its audience extension offer, which is already available on Meta and DPG Media. This partnership enables brands to target qualified audiences within these environments, leveraging Carrefour’s transactional and granular data.

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Engaging, native formats displayed in high-visibility placements are available to showcase products, such as top-feed videos, carousels, and in-feed shopping ads.

Highly popular in Belgium, TikTok attracts brands looking to stay at the heart of trends in a creative environment. A powerful influence channel, with 67% of users saying that the app helps them discover brands or products (source: TikTok, June 2023).

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As of today, Unlimitail is the only player offering this solution on the Belgian market. For more information about these solutions and our full range of offerings in Belgium, please contact us at operations.be@unlimitail.com.

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