MyOrigines Strengthens its Retail Media Offering with Unlimitail with the Introduction of New Onsite Formats

Paris, July 18, 2024, MyOrigines, website specialized in the beauty sector, is enhancing its Retail Media offering in partnership with Unlimitail, notably with the launch of new Onsite advertising formats.

Just a few months after launching its unified Onsite and Offsite Retail Media program in partnership with Unlimitail via Epsilon Retail Media technology, MyOrigines continues to enrich its Onsite offerings to provide brands with the best placements and the most comprehensive experience.

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From now on, MyOrigines' partner brands will be able to highlight their products through six new Sponsored placements and two new Display formats, addressing all their needs: from product launches requiring maximum visibility to the most effective conversion strategies.

As the very first European player to deploy the unified and self-service Epsilon Retail Media platform, MyOrigines is thus entering the second phase of its development plan. This extension, which is part of a continuous innovation approach, follows the initial successes recorded in the first months of deployment.

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MyOrigines has launched over 200 campaigns for major cosmetic and perfume brands, with the majority being continuous activations and no less than six unified campaigns running simultaneously Onsite and Offsite.

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Vincent Mercier, Customer Experience Marketing Manager at MyOrigines, stated: "We have received tremendous feedback from the brands, who are delighted to benefit from the showcase of our site and our engaged audience, all through a platform that offers the ideal combination of simplicity, flexibility, and unified performance. We are pleased to expand our range of solutions for our advertiser partners thanks to Unlimitail’s teams, starting from the summer sales period, but especially for their upcoming key events in the fall. MyOrigines is now in the TOP 3 Beauty brands in France, and we are counting on the expansion of our Retail Media program to capture even more market share."

The ability for brands to activate Full-funnel campaigns, combining display formats and sponsored products on the MyOrigines site, is highly praised by loyal advertisers, who eagerly anticipated the arrival of Onsite Display to enrich their activations, as evidenced by the first campaigns, which went live almost immediately upon launch.

Vanessa Fossier, VP, Client Development at Unlimitail said: "MyOrigines is one of our long-standing partners and the first to trust us by adopting the unified onsite-offsite platform in Europe. It is a pleasure to support them in this new stage and to contribute to the initial successes of their program."

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