ManoMano chooses Unlimitail to expand its Retail Media program in France and Europe

Paris, July 3rd 2024 – Unlimitail is proud to announce the launch of its strategic partnership with ManoMano, the leading marketplace dedicated to DIY, home improvement, and gardening in Europe. This partnership strengthens Unlimitail’s partner network of retailers and marketplaces, bringing the alliance closer to its ambition of becoming the leading player on marketplaces in Europe.

Already active in retail media for 4 years, ManoMano offers numerous solutions to its brand and vendor partners to enhance their performance and visibility in their e-commerce environment: sponsored products, banners, CRM campaigns, TV/Radio co-branding, social media activations, as well as data sharing or ad hoc studies, for both their B2B and B2C audiences.

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ManoMano and Unlimitail are working hand in hand on integrating Unlimitail's retail media solutions, which will be deployed by the end of summer across ManoMano’s five key markets: France, the United Kingdom, Germany, Spain, and Italy, for both B2B and B2C.

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This partnership marks a new stage of expansion for ManoMano’s Retail Media program. The company will now be able to offer innovative formats, including responsive banners with precise targeting based on the behavior of ManoMano shoppers, and audience extension in the publisher environment by the end of the year. These activations will be done through a unified interface, accessible in self-service, with performance measurement reconciled at the shopper level. Partner brands will be able to highlight their products and benefits on premium formats, gaining visibility and business impact thanks to the 50 million visitors per month and 7 million active customers of the brand.

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To achieve this, Unlimitail will provide ManoMano with its “Epsilon Retail Media” advertising technology, as well as support in managing advertising operations and commercializing this new offering to brands and agencies.

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“We are extremely honored to have been selected by ManoMano; it is a leading partner in the DIY and home improvement environment, and a company that shares our vision of innovative and effective retail media. It is also a confirmation of Unlimitail’s role in helping alliance partners on an international scale,” said Thibault Hennion, COO of Unlimitail.  

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“With retail media, we put the light on brands to ManoMano’s unique audience, composed of DIY and home improvement enthusiasts across Europe. Their products are highlighted to a captive audience, and our customers receive relevant product recommendations. Retail media is thus a winning combination: it improves the user experience while bringing business value to brands. Collaborating with Unlimitail allows us to effectively monetize our audience and accelerate the visibility of our partners,” added Eloïse Nahon, Head of Retail Media & Advertising for Partners at ManoMano.  

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In the coming months, Unlimitail and ManoMano plan to develop new formats and new advertising positions, further enhancing the retail media capabilities offered to brands.

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