Laurent Carnavin joins Unlimitail as Sales Director Agencies France
Paris, France, 28 of January 2025: Unlimitail, a leading player in retail media in Europe, and the top retail media agency in France* announces the arrival of Laurent Carnavin as Sales Director Agencies for France.
In his new role, Laurent will be responsible for collaborating with agencies, covering both e-commerce activities and audience extension solutions across all retailer’s offerings managed by Unlimitail.
As a graduate from l’Ecole Supérieure de Publicité and Sciences Po Paris, Laurent Carnavin brings extensive experience in the fields of media and advertising. Starting his career in 2006 at Bolloré Média, before joining MTV networks in 2009, RTL in 2012 and Leboncoin in 2015. Most recently, he served as Sales Manager at TF1 Pub since 2020.
Under the leadership of Mathieu Saudemont (Managing Director France & Global Client Lead), Laurent’s mission will be to strengthen Unlimitail’s collaboration with agencies, which are gradually building their competences in commerce and retail media.
As brands continue to allocate more strategic investments to these channels, Laurent will accompany growth and provide support to agencies facing the sector’s evolving challenges. His efforts will contribute to the expansion of Unlimitail’s presence in this dynamic and fast-growing market.
This appointment reflects Unlimitail’s growth, as it continues to deliver results above market trends in 2024.
With this strategic hire, Unlimitail reaffirms its commitment to position itself as a key partner in the retail media ecosystem, providing productive value to agencies, advertisers and retailers in France and Internationally.
*Source : Médiamétrie, ranking of French agencies by audience – October 2024.
About Unlimitail
Unlimitail is an international retail media structure offering brands and retailers the opportunity to deploy their retail media strategies in a simplified, unified and optimised way. It enables a better understanding of consumers, the activation of targeted and omnichannel marketing campaigns, as well as end-to-end measurement of the effectiveness of these campaigns, from increased visibility to increased sales. The company stands out in the market today thanks to its cutting-edge Epsilon Retail Media advertising technology suite, which unifies onsite and offsite, and also thanks to its global reach and the quality of its data, accumulating more than 2 billion monthly page views and covering more than 160 million addressable customers worldwide.
Unlimitail Communications Department: communication@unlimitail.com
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