Iskaypet group unveils its retail media program with Unlimitail in Spain & Portugal
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Barcelona, 30th of May 2024 - Kiwoko and Tiendanimal, part of the Iskaypet Group, become the first pet retailers in Spain and Portugal to implement a Retail Media platform on their e-commerce sites, selecting Unlimitail and its CitrusAd advertising technology as partner.
Unlimitail has been accompanying the Iskaypet Group since the beginning of the year, to create its very own retail media offering, allowing advertisers to reach its consumers through new promotional possibilities on Kiwoko and Tiendanimal websites.
With a network spanning of 300 stores in Spain and Portugal, the Iskaypet Group stands as a leader in the pet sector. Thanks to its 4.5 million-strong customer base and e-commerce platforms attracting over 40 million visits yearly, the group is poised for success in retail media.
Through this partnership, Iskaypet leverages CitrusAd’s cutting-edge technology to optimize and automate the monetization of its retail media inventories and offer detailed reporting to brands and agencies. This technological change will allow Iskaypet to monetize its assets, generate new revenue and offer real value to brands.
From now on, Kiwoko and Tiendanimal websites will offer advertisers sponsored products in search and categories, as well as banners, ensuring the relevance of the offer to the user as well as the customer experience.
"The Iskaypet Group is a leader in its sector and a pioneer in Retail Media in the Pet vertical in Spain and Portugal. At Unlimitail, we are delighted that they have put their trust in us to be their technological partner and to be part of the Group's growth, helping to enhance its online presence in the markets of Spain and Portugal," says Luis Gisbert, Head of Retail Partnership for Iberia and Italy at Unlimitail.
Kevin Blanchard, Chief Digital Officer at Iskaypet commented “At Iskaypet, we are always looking for new and innovative ways to meet the needs of our customers and suppliers. Our agreement with Unlimitail and CitrusAd allows us to offer our suppliers a very simple and efficient way to promote their products and brands on our websites,"
About Unlimitail
Unlimitail is an international retail media structure offering brands and retailers the opportunity to deploy their retail media strategies in a simplified, unified and optimised way. It enables a better understanding of consumers, the activation of targeted and omnichannel marketing campaigns, as well as end-to-end measurement of the effectiveness of these campaigns, from increased visibility to increased sales. The company stands out in the market today thanks to its cutting-edge Epsilon Retail Media advertising technology suite, which unifies onsite and offsite, and also thanks to its global reach and the quality of its data, accumulating more than 2 billion monthly page views and covering more than 160 million addressable customers worldwide.
Unlimitail Communications Department: communication@unlimitail.com
About
Iskaypet
IskayPet Group is the leading company in Iberia in the pet market. It was formed in 2020 after the merger of the KIWOKO and Tiendanimal brands, the veterinary services of Clinicas Kivet and Clinicanimal and its 2 grooming brands. It currently has 300 stores, different online channels, 78 veterinary clinics, 166 hairdressing salons and more than 3,600 employees in Spain and Portugal.
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