Clarel Chooses Unlimitail to Drive Its First Retail Media Transformation
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Madrid, Spain, March 12th, 2025: Unlimitail, a leading name in Retail Media across Europe, has announced a strategic partnership with Clarel, a top Spanish retailer with 12 years of experience specializing in beauty, personal care, and home products.
This collaboration marks a significant step in expanding Clarel’s digital advertising capabilities, unlocking new growth opportunities in e-commerce, and strengthening its omnichannel strategy.
With nearly 1,000 stores across Spain and a robust e-commerce platform, Clarel has become a key destination for consumers seeking high-quality beauty and home care products. Recently acquired by Grupo Trinity, Clarel is positioning itself as a prominent player in the Spanish market and an emerging force in the Retail Media sector.
Through this partnership, Unlimitail will support Clarel in building a comprehensive Retail Media offering, leveraging its expertise in monetization, operations, and technology to enhance both Onsite and Offsite advertising solutions.
The initial launch will focus on Onsite solutions, including sponsored products and display formats on Clarel’s e-commerce platform, enabling brands to engage shoppers at crucial moments in their purchasing journey.
The first Onsite ad formats will go live in mid-March, offering brands a powerful new way to attract consumers throughout the shopping process.
Beyond this activation, the collaboration will also introduce Offsite capabilities, allowing advertisers to tap into Clarel’s audience to boost brand awareness and conversions beyond the retailer’s ecosystem.
To maximize efficiency, these activations will leverage Epsilon Retail Media’s Core ID resolution technology, enabling brands to unify Onsite and Offsite performance reporting for a complete omnichannel view.
With this partnership, Unlimitail continues its expansion in Spain and Europe, reinforcing its mission to empower retailers with top-tier Retail Media solutions.
Diana Guzmán, Chief Marketing & Digital Officer of Clarel, stated:
"Retail Media powered by specialized technology marks a new chapter for Clarel. Thanks to Unlimitail’s commercial, operational, and technical expertise, we will expand our advertising ecosystem together, aiming to develop a scalable solution that benefits both brands and shoppers."
"We are excited to support Clarel on its Retail Media journey. With its assets and our expertise, we are confident that Clarel will reach its full potential in Retail Media and establish itself as a key player in the market," said Luis Gisbert Lobo, Head of Retail Partnerships Iberia & Italy at Unlimitail.
About Unlimitail
Unlimitail is an international retail media structure offering brands and retailers the opportunity to deploy their retail media strategies in a simplified, unified and optimised way. It enables a better understanding of consumers, the activation of targeted and omnichannel marketing campaigns, as well as end-to-end measurement of the effectiveness of these campaigns, from increased visibility to increased sales. The company stands out in the market today thanks to its cutting-edge Epsilon Retail Media advertising technology suite, which unifies onsite and offsite, and also thanks to its global reach and the quality of its data, accumulating more than 2 billion monthly page views and covering more than 160 million addressable customers worldwide.
Unlimitail Communications Department: communication@unlimitail.com
About
About Clarel
Clarel is Spain’s leading proximity retailer specializing in beauty, personal care, and home essentials, built on the principle of staying close to its customers with strategically located stores just steps away. With over 11 years in the market, Clarel offers a wide range of products, from cosmetics to personal hygiene and home care solutions. Its mission is to bring beauty and home care closer to consumers, making everyday wellness and self-care special.
The company sets itself apart with its exclusive brands, including bonté, BeNeSk, Hogarel, and AS, adding a unique touch to its product offerings. With a vast network of nearly 1,000 stores across Spain, Clarel remains committed to delivering high-quality personal and home care solutions.
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