17%
Retail media market share
e-commerce market share
85%
For retailers and brands, a massive opportunity
With the end of third-party cookies: it’s critical to leverage retailers’ 1st party data and loyalty programmes, for brands to deliver personalised advertising.
Retailers are constantly looking for new revenue streams to sustain their ecom business.
Brands have a strong need to reach visitors at the exact moment of purchase to make an immediate link between their marketing actions and uplift in sales.
The 3rd wave
of digital
advertising
$100Bn
In media spend worldwide
TV spend
by 2025 in the US for CPG players
High margin
revenue (>50%) for retailers
Main challenges
in Europe
Continental
Europe and
Latam are
accelerating
but still limited by
key challenges
Fragmented
geographies
which limit the impact of retail media activations.
Diverse retailers with less scale, which lowers investments.
Multiple technology and reporting capabilities, which creates difficulties in how brands buy and compare.
The challenge
we are
trying to solve
Retailer market share (excl GAFA)
unlimitail, the retail media powerhouse for retail media in Continental Europe and Latam
unlimitail is bringing to Europe and Latin America the same scale, connectivity and consistency that is behind the retail media boom in the U.S.
By combining the market’s most advanced technologies, 'CitrusAd powered by Epsilon', with Carrefour Links’ retail media knowledge and expertise, our new venture as a comprehensive media player addresses the entire retail media value chain across continental Europe, Brazil and Argentina.