
Shown co-branded
Brand & Retailer
ad
on open web across
devices
Omnichannel shopper, loyalty card holder:
Shown co-branded
Brand & Retailer
ad
on open web across
devices
Sees ad while
in store
Social
retargeting
Searches product
on retailer’s
website
Purchases product
in-store or
online
Shown co-branded Brand & Retailer ad on open web across devices
Sees ad while in store
Social retargeting
Searches product on retailer’s website
Purchases product in-store or online
Optimization based
on real-time measurement